Many KM programs struggle to gain traction because they aren’t marketed in a way that cuts through the noise and resonates with employees. But if the message is not conveyed early, often, and in the right language and format, employees won’t understand the tools and approaches available to them, when they should use them, or why they should care. That’s why every KM program needs a cohesive and compelling communications strategy. People can’t do knowledge management if they don’t know what it is. But following this advice can get a struggling KM initiative moving in the right direction. These aren’t easy problems with cookie-cutter solutions, and the right approach will depend on your situation. People either aren’t aware of the tools and approaches available to them, don’t have (or make) time to participate, or unwritten rules and assumptions make KM participation difficult or unappealing.īelow are descriptions of the three barriers, along with ideas to work through each. A knowledge management effort can fail for countless reasons, but the breakdown usually starts with a “people problem.” According to APQC’s research, the biggest barriers that hurt knowledge management implementations are awareness, time, and culture.
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